Dattch creator Robyn Exton regarding the challenges of pitching a lesbian dating app

Dattch creator Robyn Exton regarding the challenges of pitching a lesbian dating app

It is difficult to argue along with her whenever you hear the long listing of other feedback and concerns: “You can’t come to be a lesbian, you have hair that is long; “you should probably dress just a little less like a female”; “We just discover the whole notion of a lesbian software bizarre” and “I think you will need to refine your strap line to simplify everything you do, i will suggest ‘Dattch. Because lesbians get lonely too’.”

Exton claims she realizes that she actually is running within a distinct segment market and requirements to coach investors, who’re mostly middle-aged guys that don’t learn about what women are shopping for from the lesbian scene that is dating. “that is fine. However in 2013 you mustn’t have to ask if some one could possibly be a lesbian simply because they have actually long hair,” she states. “Thankfully none of those reviews came from those who have really committed to the business enterprise,” Exton points down.

Dattch — that is increasingly being incubated at Wayra — had been created as a relationship software designed by ladies, for females. Previous lesbian apps that are dating had a tendency to be reskinned versions of homosexual apps. The ladies’ counterpart to location-based hookup app Grindr so there’s Brenda, which is the female version of gay app Bender, and Grindr for girls.

Dattch began life (in private beta) showing people the user that is closest for them, before realising that this process was not quite suitable for women. ” In some homosexual male apps [such as Grindr] that is a dependency that is total. It is relevant and important. However for our users it is not appropriate after all. Girls won’t ever carry on a night out together within four hours — these are typically trying to find the next week-end or a bit after. Continue reading “Dattch creator Robyn Exton regarding the challenges of pitching a lesbian dating app”