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H arli Lotts (not her real name) knows her audience better than just about anyone I’ve ever met in online media. In just two years, the bubbly blonde from El Paso, Texas, has gone from manager of a rent-to-own store to rising internet starlet by making personal connections with a loyal online audience. She arrived at our interview on a sweltering Friday morning in a hotel suite on the Las Vegas strip with a small entourage of two other budding social media influencers, Amber Vixx and Stefanie Joy (also not their names).
After our interview, she and her friends will probably hit the pool at a local apartment complex and do what millennials do: eat pizza and play out their lives in front of tiny, portable cameras. Continue reading “I’ve just realized that, yeah, like, probably it’s my best friend right now”