Hectare Agritech is actually a fast-growing startup concentrated on changing how growers pick, sell and pay for their particular vegetables. Its SellMyLivestock program enables consumers to get and exchange reproduction animals, including cattle and sheep, on the web. Through the help of facts and technology, producers are able to lessen individual expenses and emissions invested travel actual distance. They may be furthermore best capable monitor and keep track of livestock reproduction habits, making certain that gene swimming pools stay healthy.
Hectare desired to motivate farming companies to exchange animals online, while growing customers to a unique program. The campaign could determine worldwide hunger for on the web livestock trading and investing in crucial marketplaces including the people, Europe and Australian Continent. Ultimately, the consumer desired to demonstrate to the broader people that, contrary to popular viewpoint, innovation and smart facts usage is essential to modern agriculture.
We wanted to set livestock admiration on the news plan
The promotion had a need to talk with farming enterprises, both in the UK plus targeted international areas. Facilities signify an essential as well as varied an element of the UK SME land. They are usually family centric and are under some stress. But Hectare desired to connect that agriculture can and must feel a profitable business, in order to state online animals trading as one step towards a successful agriculture market.
Octopus cluster claimed the great Prix at Drum B2B for its Tinder-inspired aˆ?Tudder’ campaign for Hectare Agritech
Resources had been brief (A?22.5K) thus a news strategy integrating natural social was actually deemed a good way to achieve crucial media games, while influencing the bigger market around agritech problem and promoting brand understanding when it comes to business. Continue reading “How Hectare Agritech and Octopus party obtained with aˆ?Tinder for Cowsaˆ™ software Tudder”