Andy Rosenberg
Movie director of Brand Name Marketing And Advertising at Mack Weldon
Tinder is definitely the butt of several self-deprecating jabs inside my private online dating lifestyle. Visualize a self-proclaimed a€?younger Larry Davida€? using the solution and you may get caught up to accelerate by what many my personal activities making use of well-known dating application have already been like. Ia€™m maybe not stating a€?ita€™s perhaps not your, ita€™s mea€? to Tinder, but anything about Tinder dating has actually believed therefore random, and honestly, maybe not geared to a specific market that i will be seeking.
But possibly Tinder isna€™t therefore arbitrary most likely.
The other day, the Atlanta Hawks organized a€?Swipe Appropriate nights,a€? a sponsored marketing occasion whereby attendees on the online game could see the other person through Tinder. In addition to co-branding existing throughout Phillips Arena, the Hawks facilitated specific avenues for a€?matcheda€? attendees to meet, vouchers for as well as beverages, flowers as well as Altoids. Yes, Altoids.
The Hawks + Tinder relationship is actually innovative advertising and marketing genius for any following grounds: